Writer, Director, Creative Producer
Prasad Wadke
Reads a lot. Writes a lot more. Finds the film that deserves to be made. That needs to be made.
LinkedInA writing-first film company
Thought. Feeling. Film.Good stories.
Made to move
people.
Before a camera rolls, an idea has to work.
We find it. Write it. And bring it to life.
01 / The work
Your world.
Our point of view.
Different industries ask different questions.
Find the films closest to yours.
Choose your industryEvery world is welcome.
Every kind of filmTVCs & Digital FilmsCorporate & Brand FilmsAnimation and Explainer FilmsHR, Training and SOP FilmsDocumentaries, teasers and independent films
64 films
Different briefs. Different worlds.
One habit: start with the thought.
02 / The thinking
Familiar names.
Fresh questions.
Every brand brings a different world to the table.
Choose one. Step inside the thinking.
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The thinking ↗UtsaThe films ↗Behind the frame
The film is only
half the story.
A closer look at the question,
the idea and the choices that followed.
A campaign storyDurex
A familiar game.
A different conversation.
Cricket had the screen. Durex wanted couples to make a little room for each other. D20 turned a national obsession into a playful invitation for two.
Explore the story
A campaign storyOkinawa
Change the question.
Change the ride.
A new brand. A different technology. A very familiar way to get around. Okinawa’s campaign made the electric scooter feel like something you could already picture riding home.
Explore the story
A company storyAscenso Tyres
Industrial scale.
A human face.
Giant OTR tyres. Factory floors. Serious machinery. One visual language that could carry Ascenso’s capability across an expo screen, a website and the story of its people.
Explore the story
A company storyDhruva Advisors
Six pillars.
Human stories.
A tenth anniversary offered the occasion. The people supplied the story. A professional-services film built around the values an audience can feel.
Explore the story
A campaign storyEarth Rhythm
Beauty for all.
Beyond the usual rules.
An in-house brand film celebrating beauty beyond colour, size, shape, gender and age.
Explore the story
An explainer storyHDFC
The person stays human.
The world turns digital.
Digital banking is useful when life gets easier. The film put that human benefit ahead of a checklist of features.
Explore the story
A people storyICICI Lombard
A tech career.
In an unexpected place.
The name above the door said insurance. The work inside offered a different story for technology talent. The people doing that work became the most credible way to tell it.
Explore the story
A campaign storyWestside
A store has changed.
Make people curious.
A makeover was news for the business. A journey through Bombay gave the audience an invitation to discover it.
Explore the story
03 / The Chaiwalas
We get into
your business.
Then get to work.
A film can show what a business does.
A good one makes people care.
Chaiwala Pictures And Media brings writing, direction and production together. We spend time with the people behind the brief — on the factory floor, in the meeting room and wherever the real story lives.
01
Start with a thought.
The idea comes before the equipment.
02
Stay curious.
Every category has something worth discovering.
03
Own the film.
From the first conversation to the final frame.
In their words
The other side
of the table.
What collaborators say
about making a film with us.
Right from the start, they deeply understood our brief, translating our vision into a tailored creative approach that felt perfectly aligned with our goals.Dimple M ChainaniLinkedIn recommendation · 27 February 2026 · excerpt
Read the full recommendation +
"We couldn't have asked for a better partner than Prasad Wadke and Team Chaiwala Pictures for our corporate film. Right from the start, they deeply understood our brief, translating our vision into a tailored creative approach that felt perfectly aligned with our goals. From there, their conceptualization was spot-on; innovative, structured, and infused with storytelling that elevated our narrative. Visually, the film turned out breathtaking: dynamic cinematography, seamless edits, and a polished aesthetic that screamed professionalism. It genuinely added immense value to our brand’s corporate image at that pivotal time, positioning us as forward-thinking leaders in our industry. Prasad and the team didn't just deliver a video, they crafted a powerful asset that boosted our credibility and engagement. Highly recommend!"
Recommendations on LinkedIn ↗Besides creativity, I was impressed by the ownership that the "Chaiwalas" took to brew the perfect tea flavour! Incredible creativity, ownership, timeliness and above all - PASSION!Vikram BapatLinkedIn recommendation · 27 July 2026 · excerpt
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Chaiwala Pictures, and the creative team behind it - Prasad, Neha and Dhruv - were acquainted with me first when we decided to do a corporate film to celebrate 10 years of our firm, that I was COO of, in 2024. In mainstream cinema, the actors need to read Directors but here the Director must get into the mind and soul of the client. When our project commenced, I wondered how precisely that would happen for the film to portray the inner dimensions of a group of completely unknown set of perfectionists! When the film was eventually screened on the celebration day in November 2024, it was clear how amazingly well Prasad and his team were able to sense those values in action, in a short production span of 3-4 months, through observation, dialogue and interactions. It brought forth the genius creativity of that team! Besides creativity, I was impressed by the ownership that the "Chaiwalas" took to brew the perfect tea flavour! Incredible creativity, ownership, timeliness and above all - PASSION! Kudos team Chaiwala!
Recommendations on LinkedIn ↗Your next film starts here
What's on
your mind?
A brief. A launch. A difficult thing to explain.
Or just the feeling that there's a better story.
Back to the thinkingAn old jingle.
Kurl-on / A campaign story
An old jingle.
A new world.
A familiar sound carried years of memory. The film gave that sound new pictures, people and everyday moments.
For Kurlon, the creative opportunity was to show how much family life could happen around a mattress. The brand had asked us to turn an existing radio jingle into a television commercial. Our work was to reinterpret that song visually, keeping the roots of a sixty-year-old brand intact while making it feel thoroughly at home in contemporary India.
We found the story in the small occasions that bring a household together. The mattress moved beyond the bedroom and into different corners of the home, becoming part of family moments and celebrations. That widened the world around the product and gave the jingle a set of recognisable situations to live in.
Characters, expressions and activities were central to the treatment. They needed to reflect modern individuals and families while retaining the warmth associated with Kurlon. A more contemporary, polished look could then grow out of the brand’s existing character, rather than feel like a break from it.
This was a visual reinterpretation of material the brand already owned. The music provided continuity; the scenes gave it fresh meaning and a broader picture of what Kurlon could represent within a home.
The resulting film brought an established radio asset to television and social platforms with a treatment designed to stay useful beyond one campaign. It refreshed the brand’s screen presence while keeping its family-centred identity recognisable.
Give a familiar voice a new world to live in.