ICICI Lombard / A people story

A tech career.
In an unexpected place.

The name above the door said insurance. The work inside offered a different story for technology talent. The people doing that work became the most credible way to tell it.

ClientICICI Lombard

CategoryHR, Training and SOP Films

The taskHelp tech talent imagine working here

As ICICI Lombard developed its digital product businesses, it needed to attract people whose first choice might have been a technology company. The recruitment challenge was therefore also a question of perception: what would help an IT professional see the possibilities of working inside an insurance business?

We built the film around the workplace and the people already doing that work. The modern working environment supplied the visual setting, while employee accounts brought the opportunity into focus. Their stories covered the culture, flagship projects, mentorship and the future of the industry’s technology work, giving prospective candidates more to consider than a general promise of a good career.

The interviews needed to feel approachable while remaining specific to the audience. We used preparation, a teleprompter and careful direction to help employees put their experiences across with clarity. That was particularly useful for people who had something relevant to say but were less accustomed to speaking on camera.

The treatment kept the workplace and the employee perspective connected. Viewers could see the environment being described and hear about the work from the people involved in it. That combination allowed the recruitment message to develop through concrete aspects of life at ICICI Lombard.

The film gave the brand a focused way to introduce its technology careers to an audience that might not otherwise have considered them, making the people, projects and possibilities inside the organisation easier to picture.

Employer branding begins when people can imagine themselves inside the story.

The work, on screen.

Project sources

Chaiwala Pictures — original case study ↗

A different brief.
The same curiosity.

Tell us about your film

Good stories.
Made to move
people.

There’s a human story
inside every giant.

Your world.
Our point of view.

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Okinawa — Yeh E Sahi Hai — Film 1

Ascenso Tyres — OTR Manufacturing Process Film

Earth Rhythm — Beauty for All

Westside — Revamp Digital

Dhruva Advisors — Corporate Film

Kurl-on — Healthy Sleep for Every Occasion

ICICI Lombard — HR Film

PNB MetLife — Baaton Mein Mat Aana — Fake Insurance Calls

Familiar names.
Fresh questions.

The film is only
half the story.

A familiar game.
A different conversation.

Change the question.
Change the ride.

Industrial scale.
A human face.

Six pillars.
Human stories.

Beauty for all.
Beyond the usual rules.

The person stays human.
The world turns digital.