Chaiwala believes that many hidden “chaiwalas” out there are brimming with talent but don’t know how to harness it—how to develop a voice or discover their unique style.

 

In our line of work, we all know that real learning happens outside the classroom. That’s why Chaiwala Ki Pathshala is an initiative dedicated to identifying, guiding, and mentoring promising talent across the nation. It aims to demystify the art of copywriting and filmmaking for all of us.

 

Take a moment to visit this little thela—the one you turned to for ideas, inspiration, or soul-searching. Maybe it was during college or even after. It’s here for you, always.