Durex - D20

Directed by Prasad W, the campaign won silver-effie award in Goa iffi. for effectiveness of the campaign. The campaign crossed 10 Million views online and was deemed for TV release.

Challenege:

The D20 campaign focuses on carving out a space for Durex during the IPL (Cricket), ensuring couples can find intimate moments even amidst the excitement of the game.

Durex, one of the most well-known sexual hygiene brands, is recognized for its bold and direct campaigns. However, this time, the approach needed to be more playful—keeping the brand’s signature sexual undertones intact while adding a lighthearted touch.

Solution :

We aimed to strike a balance—ensuring the campaign was neither vulgar nor dull. A space where humor took center stage over skin show and where the excitement of the campaign could rival IPL fever.

The approach worked. It got people talking, liking, sharing, and subscribing—driving engagement and reinforcing the brand’s presence online.